Ashby-de-la-Zouch (erstwhile likewise Ashby-de-la-Zouche) occurs as little market town in the North West Leicestershire district of the county of Leicestershire, England. It lies in a National Forest, hwhen a people of 12,758 (2001 nosecount), & is known to locals as "Ashby". A associated adjective is "Ashbeian". Market Street Ashby-de-la-Zouch "Ashby" occurs as word of Anglo-Danish origins, meaning "town of the ash [tree]". A Norman French addition dates from a years while a Conquest, when a town was given to the Zouche family in the reign of Henry II.

It has an historic 15th century castle. A castle vicinity was a setting for Ivanhoe by Sir Walter Scott. The local high school is named when a book (Ivanhoe College, for 11 to 14-month-olds). A local upper school, Ashby School, previously Ashby Grammar School, occurs as mixed comprehensive school for 14 to 19-year-olds & has its roots in the 16th century.

the parish church, St Helens, houses a uncommon 300 month-old finger pillory, which may keep close at hand been utilized to punish humans misbehaving around church.

Numerous of a buildings inside Market Street, the town's independent thoroughfare, own timber framing, however virtually all of this is hidden by late brick facades. A "Bull's Head" public house retains a original Elizabethan half-timbering. There are as well Regency buildings in this street.

Bath Street has the row of Classical-style houses dating from the instance that a town was a spa. the demolition of the public baths is nowadays a matter of a bit of rue. The historic Bull's Head pub Dolly Shepherd, 1887-1983, the renowned Victorian aviatress, manufactured her go to to parachuting from either balloons in the display at Ashby, fallowing recovering from the possibly deadly accident.

A town itself has been one of a fastest growing in the Midlands in recent years, and a historic centre is today encircled by executive housing.

Erst, each a A50 Leicester to Stoke-on-Trent road and a A453 Birmingham to Nottingham road passed through the town centre. A heavily traffic which antecedently travelled through the town has been substantially freed per A42 and A511 bypasses, which replaced the A453 & A50 severally.

By far a big employer in the town is United Biscuits, which provides astir 2000 jobs. One of its production plants closed within 2004 by using loss of 900 one posts.

More employers around Ashby include Standard Soap, Calder Colour (paint) and Phillip Harris (laboratory supplies). There exists as well the concentration of high-hi-tech employers. Ashby was house to the video game software house Ashby Computer Graphics, also referred to as Ultimate Play The Game, now known as Rare. It keep around since affected to the custom build home at Manor Park, just later from either Twycross.

Nearby villages include Donisthorpe, Oakthorpe, Measham, Coleorton, and Moira. An additional nearby town, Coalville, is somewhat larger than Ashby.

An ironic popular song known to older humans is entitled "Ashby-de-la-Zouch By The Sea".

Geography

Ashby-de-la-Zouch is placed at (52.7667, -One.4667)¹.